Signed in as:
filler@godaddy.com
Partnerships
Key organizations
University of Ottawa
University of Ottawa
University of Ottawa
Increased student engagement by 30%
Led multi-channel outreach campaigns
Global Faces direct
University of Ottawa
University of Ottawa
Delivered a 2× ROI on marketing initiatives
Secured exclusive partner contracts Totalling over $1.15M+
Photomar
University of Ottawa
Photomar
Built and led a photography and digital media studio
Delivered end-to-end branding and campaigns
Case study: a brand built from the ground up
Brand Identity
As Head of Marketing and Branding Strategy, I supported Lapointe Seafood, a 40-year Ottawa institution, in redefining its brand image, positioning, and digital presence during a period of expansion. My role centered on building a strategic foundation the business could grow from: a refreshed identity, a modernized customer experience, and a cohesive communications ecosystem designed to last.
Skills
Drawing on expertise in website development, photography, design direction, and SEO, I built a digital foundation that elevated the brand and attracted new clientele. This included designing bilingual and accessibility compliant marketing materials, conducting trend and competitive research, and developing unified brand and accessibility standards to ensure consistency across web, social media, print, and in-store touchpoints.
Work Experience
The result was a revitalized brand presence that honored Lapointe’s legacy while positioning the company for long-term growth, strengthening visibility, enhancing audience engagement, and supporting the evolution of a trusted and established business.