PhotomAR

PhotomARPhotomARPhotomARPhotomAR
  • Home
  • Gallery
    • Solo Portraits
    • Family & Maternity
    • Proposals & Weddings
    • Business & Events
    • Passion Projects
  • Services
  • Contact Me
  • Sign In
  • Create Account
  • My Account

  • Signed in as:

  • filler@godaddy.com

  • My Account

  • Sign out

PhotomAR

PhotomARPhotomARPhotomAR

Signed in as:

filler@godaddy.com

  • Home
  • Gallery
    • Solo Portraits
    • Family & Maternity
    • Proposals & Weddings
    • Business & Events
    • Passion Projects
  • Services
  • Contact Me

Account

  • My Account

  • Sign out

  • Sign In
  • My Account
Your impact, instantly visible.

Omar Sahyoun

Marketing Specialist, Project Manager

Speaks to your audience and drives results.

wHY WORK WITH ME

Drive Results

 A multi-sector marketing and communications strategist with global experience and a passion for creating meaningful, measurable digital impact.

I bring comprehensive expertise across media relations, digital strategy, accessibility, and storytelling, supported by bilingual proficiency and hands-on experience in consulting, agency, academia, and nonprofit environments.

My experience


I bring together experience in sales, marketing and creative production, giving me a well rounded understanding that marketing is not just about visibility but about generating real and measurable results.


Because I have worked across the entire marketing spectrum, from brand creation and strategic planning to content production and sales execution, I understand how each stage connects and what it takes to move a project from concept to conversion.


This full process perspective allows me to manage projects smoothly, anticipate needs and maintain a strong vision throughout every phase. I am able to take a brand or campaign from start to finish, and I have done this for multiple companies, whether building their entire brand identity or developing targeted campaigns that strengthen their presence and impact.

Let's Work Together

 I’ve built and delivered integrated communications that span web content, social campaigns, outreach initiatives, and audience-focused messaging. My approach ensures that every touchpoint meets people where they are and guides them toward meaningful action. 

Partnerships

Key organizations

University of Ottawa

University of Ottawa

University of Ottawa

 

As a marketing Strategist I led transformative student outreach campaigns, increasing engagement by 30% . I designed innovative strategies aligned with the university’s brand, built systematic frameworks to streamline campaigns, and optimized communication channels to strengthen recruitment and foster lasting student engagement. 

Global Faces direct

University of Ottawa

University of Ottawa

As Marketing Manager at a North American nonprofit, I drove campaigns that secured exclusive partner contracts and built a data-informed marketing strategy that delivered on our 2x ROI promise.

Photomar

University of Ottawa

Photomar

 As a founder, I built my experience from passion and navigating cutthroat markets. I built my photography and digital media studio, leading projects from concept to execution, developing marketing strategies, and driving campaigns that elevated client visibility and strengthened brand impact. 

Curated Expertise

Project Management & Strategy

 

  • Deliver projects on time and on budget, meeting or exceeding established goals.
     
  • Develop comprehensive communications, media, and government relations strategies.
     
  • Design and execute social media strategies and campaigns to maximize engagement.
     
  • Collaborate effectively with clients and creative teams to align strategy and execution.
     
  • Create and implement communication plans that amplify key messages and strengthen branding.
     
  • Ensure all campaigns and messaging reflect client philosophy and brand identity.

Content Creation & Media Production

 

  • Produce content across channels: social media, commercials, press releases, newsletters, posters, and speaking points.
     
  • Contribute to presentations and investment materials for print and digital media.
     
  • Provide marketing expertise, including strategy development and content creation.

Innovation & Stakeholder Engagement

 

  • Identify emerging techniques and technologies to improve communications effectiveness.
     
  • Leverage strong media relationships to boost coverage and visibility.
     
  • Deliver consistent reporting and insights to stakeholders and clients.

Case study: a brand built from the ground up

Brand Identity

 As Head of Marketing and Branding Strategy, I supported Lapointe Seafood, a 40-year Ottawa institution, in redefining its brand image, positioning, and digital presence during a period of expansion. My role centered on building a strategic foundation the business could grow from: a refreshed identity, a modernized customer experience, and a cohesive communications ecosystem designed to last.


Skills

 Drawing on expertise in website development, photography, design direction, and SEO, I built a digital foundation that elevated the brand and attracted new clientele. This included designing bilingual and accessibility compliant marketing materials, conducting trend and competitive research, and developing unified brand and accessibility standards to ensure consistency across web, social media, print, and in-store touchpoints. 

Work Experience

The result was a revitalized brand presence that honored Lapointe’s legacy while positioning the company for long-term growth, strengthening visibility, enhancing audience engagement, and supporting the evolution of a trusted and established business. 


Copyright © 2021 PhotOmar - All Rights Reserved.

<--- Follow my social media

  • Services
  • Contact Me
  • Marketing